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Channel: Digital Marketing Strategy – Point It
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SEMRush Webinar Recap: Natural Language

Are you on the natural language train?  It’s clear that natural language is driving changes for advertisers.  And as luck has it (or not so much luck as it is me pestering poor Patrick over at SEMRush)...

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Mike Ruins “You Can’t Give Us Too Much Data”

The latest installment in this series was inspired by something a client recently said to me as I was showing off a nice, focused-on-what’s-important, automated report I’d built for them.  They said…...

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#MarketingNW Tweetchat with Rod Brooks

Being customer-centric is essential for many marketers. We recently hosted our monthly #MarketingNW tweetchat on this very topic. Our guest expert, Northwest legend Rod Brooks, CMO of PEMCO Insurance...

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An Adaptive Approach to Multi-Channel Digital Strategies and Tactics

The emergence of customer-centric and multi-channel approaches to connect with consumers presents a unique opportunity for marketers to “react opportunistically to emerging possibilities”, meaning...

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Don’t Let Year-End Marketing Budget Negotiations Get You Down

Is this your fiscal year-end? Are you dreading the annual justification fest?  We feel your pain.  That’s why, in our webinar, Guide to Maximizing Digital Marketing Budgets with Will Goldfarb, we put...

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How Shark Tank is Helping Grow Our Agency

One of our goals for 2017 was to grow our agency, not just financially, but operationally too. In January, Maddie Cary, our Director of Paid Search, came up with the idea of having a Shark Tank...

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Out With the Old, In With the New? Not So Fast.

Glancing at my calendar, it’s impossible to ignore that we’re well into January – the time of the year when “new” is in vogue. It’s the time businesses often sit down to plan and budget for the...

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2018 B2B Digital Marketing Prediction Roundup: a Cat-Herding Cheat Sheet

Let’s face it—you don’t really want to read another “2018 Predictions” article. I mean, who has time to sift through dozens of blogs and reports to find the real marketing gold amongst all the muddy...

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How To Surprise Your Valentine with this Sweet Move on Google Home or Alexa...

I’m taking a break from our usual marketing blog post, cos this is cool (at least, I think so!) I wanted to do something creative for Valentine’s Day this year, something different than the usual...

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Going Global: Expanding into International PPC

This is a toolbox post written to give our webinar participants an opportunity to dive deeper into the content presented. This toolbox post is supporting our recent webinar with “Going Global:...

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